PLANTATION, Fla. — Credit union marketers have a new meeting place to learn from one another.
With an eye on helping credit union marketers share their Gen Y outreach efforts, insurance and affinity product provider National Credit Union Income Services has recently launched the online network, Marketing to a New Generation at www.cumarketingnetwork.com.
Designed to be the MySpace for credit union marketing staff, the free site is positioned as a sharing house of ideas, said NCUIS President/CEO Keith S. Winn. Credit union marketers can do everything on the site from build their own page and join forums to write or add blogs, upload photos and videos and add RSS feeds.
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"Our company's success has been and is directly tied to the success and growth of the credit union movement, so we believe this is a way to give back ," said Winn. "Generation Y represents the largest generation in America since the baby boomers yet, very few credit unions have successfully targeted this audience. Sharing knowledge is the name of the game and can benefit everyone."
According to Winn, it is estimated that there are now dozens of new online social communities as well as nearly two dozen video posting sites.
"Web 2.0 communities such as MySpace have over 100 million members and FaceBook has over 60 million," said Winn. "Video giant YouTube boasts over 68 million unique users and is averaging over 65,000 daily video uploads. We want our marketing to a new generation network to serve as the MySpace for credit union marketing staff."
NCUIS is covering all hosting, site and management fees.
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