Thank you for sharing!

Your article was successfully shared with the contacts you provided.

LAS VEGAS — One young monkey that decided to break away from the pack initiated a paradigm shift that may serve as a lesson for the credit union industry.

NACUSO President/CEO Tom Davis told the story of a research project that involved introducing sweet potatoes to monkeys–a food never consumed by this particular group of primates. Helicopters dropped the foreign food down onto a sandy beach inhabited by monkeys. The monkeys did not like the sweet potatoes because the sand stuck to them. One monkey decided to take her vegetable to a nearby creek to wash the sand off so that she could eat it. She then taught the younger monkeys how to do this with the older monkeys following their lead.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.