CUs Are Adopting Novel Approaches to Card Marketing That Score Turnarounds

ST. PETERSBURG, Fla. — Credit unions continue to innovate and better manage their credit card portfolios.

Six years ago Card Services for Credit Unions, the association of credit unions that process their card transactions on the Fidelity National Information Systems platform, began highlighting credit union efforts to strengthen and improve their card programs. At the time many in the industry shared the impression that credit unions could not manage their card portfolios in a competitive manner, and Card Services sought to make the point that with intelligence, creativity and some hard work CUs could turn around even failing card portfolios.