A revolution on how businesses, associations and government agencies will bank checks has begun. This is the best opportunity that has come along in years for credit unions to break into a market that has been serviced by the local bank market. And best of all, the costs to get on board this revolution is extremely low while the revenue potential is huge. Examine these benefits:
Installation and implementation costs for credit unions have plummeted. It should cost well under $5,000 to get remote-deposit capture up and running. Offering remote deposit will also help keep the credit union's operating costs low as business volume grows by not increasing the need for teller space and staff. It also helps lower traffic through at drive-up windows, the back office does not touch one single check that comes through the system.
Keep in mind, that a Level 1 support mechanism is needed to help answer questions and keep the member informed. When the owner of the company calls and says "My bookkeeper is out. Please help me make this deposit," the credit union must have someone available immediately who can make this happen. Support and service is a vital component to keep the member happy. It also becomes the perfect cross-sell opportunity.
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Once installed, remote-deposit capture becomes a great source to attract low-cost business deposits by offering the service to any business that will fit the credit union's risk structure within the credit unions charter and geographical area. Imagine having 200 mini branch offices all over your marketing area where none of the credit union staff needs to interact.
Per scan revenue–With costs for remote deposit crashing, the credit union can charge for each item scanned or create a bundle pricing structure.
Increased deposit dollars — By offering the convenience of remote-deposit capture, the average deposit balance and the number of business accounts that the credit union opens should increase dramatically. With each business account, a business debit card should automatically be issued for every person in the business needs one. Businesses use business debit cards more often than consumers and the per-ticket size is generally larger. Fee income generated from business debit cards is huge.
Fee income from business accounts–Business accounts typically generate more revenue for the credit union than consumer accounts. There are increased check volume, larger balances and multiple accounts (operating account, payroll account, etc.). Now add revenue for more stop payments, wire transfers, overdraft protection and many other services that generate fee income right to the credit union's bottom line. Many credit unions are now offering commercial e-banking platforms that in themselves generate fee income when the member uses features like positive pay, online wire transfers, online payroll and tax and bill payments.
A perfect fit with remote-deposit capture is the credit union's merchant services program. In fact, some equipment companies now have merchant machines with a remote-deposit scanner as an all in one feature. Using this technology not only drives fee income and deposits into the credit union, but it creates sticky products that the business will not so easily move to another institution for a few cents less.
All of these opportunities and more are now available because the credit union introduced a new service that makes sense to the business owner.
Happy business members that are saving time and money while getting access to their funds the next morning are in a great frame of mind to reach out to the credit union when they need credit. How about offering that business a line of credit with a business credit card or an equipment loan or lease? Do they need any trucks? Does their business own real estate that can be effectively refinanced? Are they in the market for a warehouse, office suite or building? This all becomes possible because the credit union used a new technology to secure the relationship.
New members-The granddaddy of all for credit unions: increasing the member base. By demonstrating to business owners that the credit union philosophy of ownership is a perfect fit for their businesses it also becomes a perfect opportunity to offer the benefits of membership for all of their employees. Every business owner wants to secure benefits for its employees.
This opportunity won't last long-Remote-deposit capture is beginning to sweep through the country. Most large banks are already offering the product. Many mid-sized and commercial banks are either in it already or making plans to move forward soon. The window of opportunity will close fast. Those credit unions that act fast to implement, train and sell to their markets will find a new source of growth with low risk that for years to come will drive new opportunities to their doors.
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