SOUTH JORDAN, Utah — Just as all the children in Garrison Keiler's Lake Wobegon are above average, all your members are exceptionally dedicated and loyal to their credit union.
Well, if you believe that, Chris Cottle, vice president of corporate marketing at the research firm Allegiance, would question whether you actually know just how engaged your members are.
"It has been my experience working with financial institutions, who by the way are the largest vertical we serve and include a number of credit unions, they would never come out and say, 'You know what? We have no clue what our loyalty programs are accomplishing, and we do not value engaged and loyal members.'
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
