Thanks for a great column (CU Times, March 26, 2008) on working with the media. This is so important for credit unions to know. It is my firm belief that media coverage is the only way credit unions will change perceptions, and it’s encouraging to see more and more credit unions waking up to the need for a full PR program. Having said that, I’m going to question some of the points made.

Yes, it’s important to build a relationship with the press, but keep it professional. Every reporter appreciates a good inside story, but few have the time or the interest in meeting you for dinner and drinks.

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