Thank you for sharing!

Your article was successfully shared with the contacts you provided.

SEATTLE — A few more credit unions successfully stepped up their efforts to expand the average number of the products and services their members use and build their average account balances in 2007, but most did not.

That is one of the conclusions drawn by credit union consultant Tony Ward-Smith. Each year, Ward-Smith analyzes NCUA’s year-end data with an eye toward discovering and documenting the CUs that he identifies as “high performing.” In Ward-Smith’s definition, a high performing credit union averages 2.5 accounts per member, an average of at least $4,264 balance per all accounts and a positive year end return on average assets.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.