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CAMBRIDGE, Mass. — Creating and running social network applications can be a daunting task for credit unions and other organizations facing a need to effectively deploy these new mass communications tools.

A new report from Forrester Research said to successfully deploy such strategies– which could include heavily used utilities such as Facebook, MySpace and iGoogle– companies should rely on two new positions: a social computing strategist to oversee the internal affairs of the program and a community manager to handle external relations.

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