MADISON, Wis. — The keynote address at the America’s Credit Union Conference and Expo this summer will be given by HGTV cofounder Susan Packard.

In her address, “Now What? Innovating Ideas into Icons,” Packard will discuss how she helped HGTV grow into a powerhouse brand in a marketplace dominated by media giants. Packard will explain how HGTV evolved into the multibillion dollars media division it is today that includes four additional lifestyle networks.

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