MONTEREY, Calif. — Generation Y doesn't like courtesy pay, doesn't want your text messages, but does want educational print materials, according to focus groups conducted by the California and Nevada Credit Union Leagues'Applied Research Institute think tank.
League Analyst Daniel Penrod, who presented the findings at the Big Valley Conference to a packed house, said what Gen Y wants most is easy access to information and the ability to make decisions on their own terms.
"One participant literally said, 'stop me from spending!' They know they have problems managing their finances, so try to give them the option to bounce or pay the check–they love options," Penrod said.
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