CHARLOTTE, N.C. — Carolina Postal Credit Union is still riding the wave of its popular "I Love My Hoopty" campaign.
Financial/professional market trend analysis and forecasting firm VRL KnowledgeBank based in the United Kingdom has set its sights on the $60 million credit union.
CPCU will be featured in the firm's "Best Practices" report on successful Social Media.
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The Hoopty Campaign incorporated branch merchandising, direct mail and an interactive blog. As part of the campaign/contest, members submitted photographs and favorite Hoopty stories to win a CPCU Emergency Car Care Kit, which included duct tape and an "I love my Hoopty" bumper-sticker.
Direct ROI for the campaign came in at 325% and was tracked through increases in CPCU's unsecured lines of credit and installment loans.
The credit union was also contacted earlier this month by Florida rap artist Lyrikill, who offered his "I love my Hooptee" dance tune to CPCU for use on its Hoopty blog.
The "I love my Hooptee" video is posted on www.ilovemyhoopty.blogspot.com and the song is available for download thru a link to the artist's MySpaceMusic page.
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