MANITOWOC, Wis. — With the help of design/build firm La Macchia Group, Shoreline Credit Union is redefining the member experience.

Five years ago La Macchia Group President Ralph La Macchia found a parcel property that he identified as having high growth potential for credit unions and negotiated with the developer.

"We then approached a credit union we knew that wanted to branch out and was situated on the shores of Lake Michigan. It's a beautiful view but trout don't take loans," said La Macchia. "Shoreline saw the opportunity, with this new prime location their branch would be the only three-story building and would literally stand out from the competition."

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