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HARRISBURG, Pa. — To make PSECU’s investment program a viable, integrated piece of the credit union’s lineup that would really appeal to members, a number of shifts on several fronts had to take place.

With more than 70 years of history, the $2.9 billion PSECU, Pennsylvania’s largest credit union, clearly had cemented a presence throughout the state. For a financial institution its size, it has been heralded as an innovator because PSECU is completely branchless. Members are either served online, through call centers, ATMs or via other virtual arrangements. Indeed, a “Go Branchless” advertising campaign launched in 2007 aimed to woo bank customers to consider alternatives.

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