HARRISBURG, Pa. — To make PSECU's investment program a viable, integrated piece of the credit union's lineup that would really appeal to members, a number of shifts on several fronts had to take place.
With more than 70 years of history, the $2.9 billion PSECU, Pennsylvania's largest credit union, clearly had cemented a presence throughout the state. For a financial institution its size, it has been heralded as an innovator because PSECU is completely branchless. Members are either served online, through call centers, ATMs or via other virtual arrangements. Indeed, a "Go Branchless" advertising campaign launched in 2007 aimed to woo bank customers to consider alternatives.
In spite of its innovations, PSECU's investment program crept along, viewed more of as an afterthought that was not fully linked to the credit union.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
