I read your commentary (CU Times, Feb. 20, 2008) and agree with your position. Credit unions have traditionally had a difficult time promoting their community work. Perhaps it’s because of our philosophy of serving the underserved or our natural inclination to be modest. However, it’s my belief that we need to update our perspective. Doing good works and publicizing those works aren’t in conflict with each other. By sharing our community service successes, it shows the public that we care and we put that caring into action. It also boosts employee pride in their organization. When members see what their credit union is doing charitably, they see the compassionate side of their financial institution.

Perhaps it would be easier to answer the bankers’ charge that credit unions lack CRA-type efforts and results if there were a place on the 5300 Call Report to record dollars spent on charitable work. A 5300 entry would also clearly show the amount of resources we devote to good works and serve as a benchmark for us all.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.