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I read your commentary (CU Times, Feb. 20, 2008) and agree with your position. Credit unions have traditionally had a difficult time promoting their community work. Perhaps it’s because of our philosophy of serving the underserved or our natural inclination to be modest. However, it’s my belief that we need to update our perspective. Doing good works and publicizing those works aren’t in conflict with each other. By sharing our community service successes, it shows the public that we care and we put that caring into action. It also boosts employee pride in their organization. When members see what their credit union is doing charitably, they see the compassionate side of their financial institution.

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