CLEARWATER, Fla. — Card Services for Credit Unions and Visa USA recently teamed up to provide 300 member credit unions a fresh new look at youth marketing during a free Webcast, exclusively for CSCU members.
"As Boomers and Gen X continue to age, it's essential to tap into Gen Y and develop new, younger member relationships," said Robert Hackney, CSCU president.
During the Webcast, attendees heard about the distinct advantage credit unions have over traditional banks for connecting with the young adult mindset and lifestyle. Visa also showed attendees inexpensive and effective marketing programs for the young adult market, including how to attract them to card products and services, and grow with them through the marketing lifecycle and enriching their member relations.
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