Thank you for sharing!

Your article was successfully shared with the contacts you provided.

FAIRFAX, Va. — When it comes to getting the word spread on a potentially good deal, the 18-to-30-year-olds that make up Generation Y are most likely the most adept through their heavy use of text messaging.

A flurry of text messages helped to pick the winner of a contest launched last fall by $237 million Fairfax County Federal Credit Union to promote its new Gen Y Extreme Checking Account. To generate interest, the credit union ran a contest to create a 30-second video to run on YouTube.com, touting the benefits of the account. A number of submissions were sent in and the top entries were narrowed to five. More than 1,200 people text messaged in their vote for the winning video–an animated cartoon featuring “Fairfax County FCU Man.” The winner received $1,000 and an Apple iPhone. The top video is scheduled to run on Cox Communications Cable.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.