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FAIRFAX, Va. — When it comes to getting the word spread on a potentially good deal, the 18-to-30-year-olds that make up Generation Y are most likely the most adept through their heavy use of text messaging.

A flurry of text messages helped to pick the winner of a contest launched last fall by $237 million Fairfax County Federal Credit Union to promote its new Gen Y Extreme Checking Account. To generate interest, the credit union ran a contest to create a 30-second video to run on YouTube.com, touting the benefits of the account. A number of submissions were sent in and the top entries were narrowed to five. More than 1,200 people text messaged in their vote for the winning video–an animated cartoon featuring “Fairfax County FCU Man.” The winner received $1,000 and an Apple iPhone. The top video is scheduled to run on Cox Communications Cable.

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