I was pleased to see the recent reports that fewer credit unions are selling their card portfolios and credit union card programs are out-competing other financial institutions (Credit Union Times, Jan. 16, 2008). It’s a great success story for credit unions, and as a former credit union executive it’s a story that I can relate to. It is useful to reflect on how credit unions proved that naysayers of credit unions and card-programs were wrong.

First, credit union representatives paid attention to the market and learned from it. Perhaps the biggest innovation in cards during the past two decades has been the rewards program. Banks introduced these first, but Fidelity National Information Services, Inc. and other vendors heard what credit unions wanted and created great credit union rewards programs. Now many credit unions offer reward programs that meet or exceed the competitions.’

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.