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Small Credit Unions Can Use 'Blitz' to Create Buzz and Drive New Members In

Ask the CEO of a small credit union where marketing efforts fall on the priority list and some might say toward the bottom.

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FAIRFAX, Va. — Ask the CEO of a small credit union where marketing efforts fall on the priority list and some might say toward the bottom.

Having to wear many hats, dealing with regulatory and compliance demands, making sure payroll gets done, and ensuring existing members are being served, it’s easy to see how putting together a marketing campaign to bring in new members could fall by the wayside.

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