OKLAHOMA CITY — Using gift cards, fee cuts, and cash contests, Tinker Federal Credit Union is hoping to make a strong case with the public that "unlike a bank," it rewards its members with its profits.
During 2008, the Oklahoma City U said it would be marketing what it calls a unique "Give Back" program rewarding members with the giveaways keyed to product savings following what it said were very profitable years for the CU.
The campaign launched started last month, using the Tinker Web site (www.tinkerfcu.org), lobby screens, posters, and direct mail to promote the contests and product freebies to show "in tangible ways" that it is not operating like a profit-driven bank.
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