LAS VEGAS — Considering their enviable position in the marketplace, credit unions need to be more "proactive" in reaching out to their mortgage-stricken members and the public amidst continuing signs of foreclosure doom, an economist with the California/Nevada Credit Union League told CU volunteers Tuesday.
Addressing the closing session of the annual Western States Volunteer Conference, Terrin Griffiths, industry analyst for the leagues, said she has seen new examples CUs are stepping up marketing programs "with mortgage checkups" and financial counseling programs. Still, she said more might be done to reach religious or church SEGs where members might turn for help.
"I don't see the housing situation getting any better for quite a while," said Griffiths, noting that foreclosures in Las Vegas have recently hit new peaks.
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Griffiths spoke to more than 200 CU executives and volunteers from 10 western states at the Bellagio Casino Hotel. The conference originally was to be held at the nearby Monte Carlo Hotel but league and hotel staffers made a switch after a roof fire last month closed the hotel.
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