LAS VEGAS — Considering their enviable position in the marketplace, credit unions need to be more “proactive” in reaching out to their mortgage-stricken members and the public amidst continuing signs of foreclosure doom, an economist with the California/Nevada Credit Union League told CU volunteers Tuesday.

Addressing the closing session of the annual Western States Volunteer Conference, Terrin Griffiths, industry analyst for the leagues, said she has seen new examples CUs are stepping up marketing programs “with mortgage checkups” and financial counseling programs. Still, she said more might be done to reach religious or church SEGs where members might turn for help.

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