OKLAHOMA CITY — Using an offbeat but innovative pitch to attract the youth market via YouTube technology, the $1.5 billion Tinker Federal Credit Union last week launched a "make your own video" promotion and Web site contest with a financial education theme.
"We thought we'd give this a try and see how it goes," said Matt Stratton, senior vice president of marketing, in detailing the Feb. 1 online launch of the "What Money Means To Me Video Contest." The winner will receive a $2,000 scholarship for producing the most creative 90-second video.
As part of the promotion, Tinker said it was sending out e-mails this week to 600 college professors and select high school officials across the state debuting the competition and inviting young people to submit entries using a special Tinker Web site, www.whatmoneymeanstome.org.
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