Tampa, Fla. — GTE Federal Credit Union has tapped Seattle-based design/build firm Momentum to develop a new branch prototype.
According to GTE FCU Senior Vice President of Marketing Traci Germain, with the challenges presented by the recent economy in Florida, the new prototype will not only translate the credit union's new look and feel but also give members a clear sense of how GTE FCU can help them now and in the future.
Momentum will work closely with GTE FCU's branding agency Weber Marketing Group and its ongoing impact study, which will help the credit union measure its results as the prototype is applied to its branch network.
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