CHARLOTTE, N.C. — Who knew that a call for “Hoopty” love wouldyield such huge results?
Last fall, Carolina Postal Credit Union launched a Hooptycampaign that was part of a unique stealth marketing strategy thatresulted in a 325% return on investment.
Defined as a vehicle in poor condition, large often boat-like,and aided by duct tape or bungee cords, the Hoopty is somethingthat at some point everyone has needed whether for a second job, arural route, or a teenager's first car said CPCU Marketing VicePresident Deb McClean.
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