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Arizona CU Hypes 'Super Bowl' in CMN Auction

PHOENIX -- Calling itself "the big Super Bowl winner," the $1.1 billion Arizona State Credit Union detailed its marketing success Friday in taking advantage of next Sunday's Super Bowl game by using ticket giveaways and radio promotions including one that invites CUs across the U.S. to donate to Children's Miracle...

By Jim Rubenstein | Updated on January 25, 2008

PHOENIX — Calling itself “the big Super Bowl winner,” the $1.1 billion Arizona State Credit Union detailed its marketing success in taking advantage of next Sunday’s Super Bowl game by using ticket giveaways and radio promotions including one that invites CUs across the U.S. to donate to Children’s Miracle Network in an Internet/radio auction next Thursday.

“We’re really excited about what we’ve done and now we want credit unions to make bids on a pair of tickets and a VIP hospitality package for the Feb. 3 game in Glendale,” said Paul Stull, senior vice president of marketing

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