PHOENIX — Calling itself “the big Super Bowl winner,” the $1.1billion Arizona State Credit Union detailed its marketing successin taking advantage of next Sunday's Super Bowl game by usingticket giveaways and radio promotions including one that invitesCUs across the U.S. to donate to Children's Miracle Network in anInternet/radio auction next Thursday.

“We're really excited about what we've done and now we wantcredit unions to make bids on a pair of tickets and a VIPhospitality package for the Feb. 3 game in Glendale,” said PaulStull, senior vice president of marketing

The Phoenix CU acquired the Super Bowl tickets to the big gamebeing held in suburban Glendale months ago knowing the local gamehype would be an attractive marketing promotion “and it's beenterrific drawing in $58 million in deposits since October.” saidStull.

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