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'Quality' of Member May Be Key to Growth

ARLINGTON, Va. -- In the current margin-squeezed, low interest rate environment, credit unions may want to consider whether the members they're courting are in it for the long haul, said one industry expert.

By Michelle A. Samaad | Updated on January 23, 2008

ARLINGTON, Va. — In the current margin-squeezed, low interest rate environment, credit unions may want to consider whether the members they’re courting are in it for the long haul, said one industry expert.

Responding to a new Aite Group credit union report that found most count finding ways to attract new members among their top challenges, Tun Wai, director of research and analysis and chief economist at NAFCU, said a different approach might be in order.

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