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TACOMA, Wash. — Going “green” and using pricing structures modeled after grocery stores and gas stations are just a few of the quivers in Sound Credit Union’s lending arsenal that have helped it anticipate a member’s loan needs well before an application is even filled out.

The $346 million credit union’s multi-faceted and proactive approach to consumer lending garnered high marks from CUNA Mutual Group. In November, Sound received the Excellence in Lending award for consumer lending for credit unions in the more-than-$250 million asset category, standing out among five entries submitted.

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