Thank you for sharing!

Your article was successfully shared with the contacts you provided.

We expect 2008 to be a year of robust activity in plastics that will include expanded capabilities as well as continued growth for credit unions that wisely choose to invest in their portfolios. As CEOs look for ways to build revenue and reduce expenses, we anticipate greater usage of automated risk-based pricing that takes into account each individual cardholder’s actions and relative risk. Fraud management will continue to be a primary concern as credit unions strive to offer their members the best preventative and protective technologies available. And, despite congressional hearings on potential regulation of interchange fees, most industry analysts believe that no action will be taken.

For debit issuers, rewards incentives have proven to enhance portfolio performance. Many credit unions find that traditional rewards programs work very well, particularly when members are able to reach redemption levels quickly by combining points for both debit and credit activity. There is also a strong push toward loyalty-based rewards, where active debit cardholders receive preferential rates for financial products and earn rewards points for using additional financial services. These loyalty programs deliver greater differentiation against competition from de-coupled debit card issuers such Capitol One.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.