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CAMBRIDGE, Mass. — Researching and applying for financial products online is still going strong, according to the 2007 North American Technographics Benchmark Survey of 52,000 adults by Forrester Research. The research and advisory firm says credit cards are the dominant financial product sold online, and that overall, online applicants are most often found among key segments like Gen Yers and Gen Xers, longer-tenured online users, and consumers who then conduct transactions online.

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