SAN FRANCISCO — Credit and debit card data collected by Visa and analyzed by, an organization which analyzes card trends, suggests that credit unions seeking to increase their debit card usage might consider putting a fast food promotion in place.

The site reported that Americans used credit or debit cards to pay for fast food 22% more in 2007 than in 2006. The site credited expanded merchant acceptance, promotion of card usage and new contactless payment option for the increase, but found a vein of cardholder interest as well.

The site noted, for example, that Visa surveys have found U.S. cardholders more willing to use their cards in fast food restaurants if using them lets the cardholder through lines more quickly, earns rewards, and lets them swipe their own cards.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.