ST. PETERSBURG, Fla. — PSCU Financial Services is the lead partner for the 2008 Credit Union Cherry Blossom Ten Mile Run.
PSCU Financial Services will work with Credit Union Miracle Day, Inc. to support the event, which will be held on April 6, 2008, in Washington, D.C. The event benefits Children's Miracle Network's 170 hospitals that treat more than 17 million children each year.
As lead partner of the event, PSCU Financial Services helps ensure that race costs are minimized and that every additional contribution will go to CMN.
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Last year, more than $828,000 was raised for the 2007 event and organizers are aiming for $1 million in donations for 2008, according to David J. Serlo, president/CEO of PSCU Financial Services.
"We are a long-time contributor to Children's Miracle Network and we want to encourage credit unions across the country to donate to CMN through this event and make a difference in their local communities," said Serlo.
Serlo added that the cooperative will work to create nationwide awareness and participation in this event.
"As the nation's largest CUSO and a cooperative organization with more than 500 credit union members, we have access to tremendous resources within the credit union industry. Last year, 123 credit unions contributed to this event. Our objective is to help make this a premier national credit union event and that means boosting the number of credit unions that contribute in 2008," he said. "The cooperative is also making it easy for member-owner credit unions to contribute by donating a portion of their interchange income."
In 2007, the Credit Union Cherry Blossom Run raised money for hospitals in 19 states. The goal is to increase sponsorships from credit unions and achieve donations to hospitals in all 50 states. The annual run showcases the cooperative spirit within the credit union industry and the desire to give back to the community.
"Participation in the Credit Union Cherry Blossom Run allows the credit union industry to demonstrate their focus on community service with influential decision makers on Capitol Hill. As part of the run, more than 400 Capitol Hill staffers compete in an informal competition that further heightens excitement and awareness of this event," said Juri Valdov, chairman of Credit Union Miracle Day, Inc.
PSCU Financial Services will provide its member credit unions with statement messaging, poster art, newsletter articles and other materials to help promote this event and generate donations from their members. Credit unions and members can begin making donations immediately at www.miracleday.org.
Credit unions are also invited to send teams of runners or volunteers to assist with the event, adding to the financial support that is ultimately shared with the Children's Miracle Network. Last year, 10,700 runners participated and a new track this year has opened the field to approximately 12,000.
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