This year credit unions continued the trend of trading in their old names for a fresh, new brand identity. From the made-up to the descriptive this year's batch of name changes had one overall theme –to help make more consumers aware that they are eligible to join their local credit union. Here is just a glimpse at a few of the CU name changes in 2007:
It was the start of a new day for Credit Union Central Falls as it set sail with its new name Navigant.
Honolulu City & County Employees Federal Credit Union asked members to welcome its new name–Aloha Pacific FCU.
Recommended For You
Despite local public wariness about mergers and sales among banks and credit unions, the $720 million Colorado State Employees Credit Union saw no problem becoming Credit Union of Colorado.
It took some two years of planning and research to find the right name but on September 4th MacDill Federal Credit Union became Grow Financial FCU.
The Connecticut Credit Union Association made a surprise twist by once again becoming the Connecticut Credit Union League.
BCBSM Federal Credit Union opted to change its name to Bluestone FCU.
To better reflect its membership WCTA Federal Credit Union became Reliant Community FCU.
Searles Lake Community Federal Credit Union wanted to communicate its community charter boundaries to potential members with its new name Desert Valleys FCU.
Wanting to reflect its broader membership prompted Bayer Federal Credit Union to become Inova FCU.
After 73 years Georgia Telco Credit Union became Georgia's Own CU.
Vantage Financial Credit Union is counting on its new name — Reward One CU –to help members better understand the credit union difference.
EMSBLA Credit Union planned on re-energizing its members with its new name Empower CU.
BN West Credit Union chose a name that would reflect its goal to help every member achieve financial freedom at each junction in life –MilePost CU.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
