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Membership Growth Rises From Historical Slump, Credit Unions Place Stronger Emphasis on 'Value Added' Relationships

For many credit unions, growing their membership bases and establishing stronger relationships with existing members remained the primary focus.

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MADISON, Wis. — For many credit unions, growing their membership bases and establishing stronger relationships with existing members remained the primary focus.

The industry continued to leave no stone unturned to boost membership. The latest figures show the total count at 90.2 million, according to CUNA Mutual Group’s Credit Union Trends Report. During the first ten months of 2007, the nation’s credit unions increased membership by 2.0 million. This year-to-date increase is above annual gains in each of the past six years. While year-over-year growth rates are trending up to levels not seen since 2001, gains are expected to slow in 2008.

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