SANTA ROSA, Calif. — Redwood Credit Union recently demonstrated that giving is a year-round event.
The credit union has completed its 2007 United Way campaign, with a record contribution of $67,619, exceeding its goal of $63,500 by 6%, and exceeding last year's United Way fundraising efforts by more than $10,000.
RCU incentives to encourage employees to contribute ranged from weekly prize raffles, casual days and a company paid lunch, to ice cream parties, and a car wash where the RCU's CEO and senior leadership team washed employees' cars. As an incentive to pledge early, the credit union also raffled an iPod Nano.
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The incentive mix resulted in RCU meeting its goal early in the second week of its four-week campaign.
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