PURCHASE, N. Y. -- Last year Black Friday, the Friday after Thanksgiving, was the busiest day for holiday shopping last year in the top five traditional gift-buying categories (brick-and-mortar department, discount, clothing, electronics/appliances and sporting goods/toy stores), with more than one-third of MasterCard payment transactions occurring before 10 a.m, according to this year's MasterCard Worldwide Holiday Shopping Insights Report.
Black Friday is commonly thought of as the busiest day of the year for shopping and the start of the traditional holiday shopping season in the United States.
MasterCard anticipates that consumers will be up at the crack of dawn again this Black Friday in search of shopping bargains as they become savvier about their annual holiday purchases.
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