LAS VEGAS — What’s being called the first patent-pending, instant-issuance product that offers full, over-the-edge card personalization has been introduced by Dynamic Card Solutions.

The Englewood, Colo.-based developer of the CardWizard instant issue and PIN selection software, says the new functionality allows financial institutions to customize instantly issued cards using unembossed print and customizable backgrounds.

Dynamic Card Solutions introduced the CardWizard FCP 20/20 solution at the BAI Retail Delivery exhibition in Las Vegas.

The company says it’s its first hardware development and allows images to be printed on both sides of a card on the spot without requiring a second embosser.

“Most banks and credit unions are looking for a competitive advantage in order to retain and gain customers. Adding the ability to instantly issue customized background cards helps all institutions achieve the goal of instant gratification for their customers while providing a high level of card personalization,” says Ron Zanotti, vice president of sales and marketing for DCS.