NEW ORLEANS — The message is clear and needs to be heard, advocates say: 'Buy CUSO' and "keep the money in the family."
NACUSO is the early stages of putting together a campaign that aims to aggressively get the word out that CUSOs can be the link credit unions need to serve all of their members' financial needs.
Lisa Renner, CEO of CU Holding Company, LLC, told attendees attending NACUSO's Business Services Collaborative that the message of "keeping the money in the family" needs to be heard around the industry. To that end, a number of entities have stepped up to pledge $5,000 each to spreading the word. The donors are CU*Answers, Central States Mortgage, Member Gateways, LLC, Beyond Marketing, LLC and Mountain America Credit Union. Renner also acknowledged PSCU Financial Services for providing the $50,000 seed money in May to kick off the National Center for Collaboration and Innovation.
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"There are a lot of CUSOs out there that can provide the services credit unions are asking about," Renner said. "We want to get that message out there to the industry."
NACUSO has also launched NACUSOMatch Forums in phase two of its collaboration initiative. Visitors can log on at www.nacuso.org to access a forum that includes ongoing discussions on everything from CUSO issues and answers to technology outreach. Renner said the forum will have premium access for NACUSO's members. Earlier this year, NACUSO rolled out NACUSOMatch, an online directory of CUSOs and the services they offer.
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