PANAMA CITY, Fla. — How did they do it?

Innovations Federal Credit Union has made an amazing transition from a "Sleepy Hollow" credit union, to a vibrant and thriving institution, in only three years. Assets have grown from $81 million in August 2004 to $110 million in Sept. 2007. More importantly, total loans have more than doubled, from $33 million to $78 million.

CEO David Southall initiated three major changes: create and sustain a sales culture, change the institution's name, and turn around years of stagnant growth and plodding performance.

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