NEW ORLEANS — The responses to the pluses and minuses of starting and maintaining a successful business lending program were as varied as their approaches during a spirited roundtable held today during NACUSO's Business Services Collaborative.
Keith Reed, president/COO of Cooperative Business Services, LLC, served as facilitator and one of three industry experts who spoke on best practices, credit union training and small business lending and pricing. Kent Moon, president/CEO of Member Business Lending, LLC, sought feedback from attendees on how they perceive the small business market, which to some, still remains an "enigma."
"It is a credit union market and we need to capture it," Moon said, adding to do so could mean bringing in more share deposits, loans, profitability and return on assets.
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