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Survey Suggests CUs Should Keep Up Fee Message in Marketing

A recent survey from research firm Gartner, Inc., suggests that credit unions should continue to make the case that they have generally lower fee structures than do banks.

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STAMFORD, Conn. — A recent survey from research firm Gartner, Inc., suggests that credit unions should continue to make the case that they have generally lower fee structures than do banks.

The online survey of 5,000 U.S. adults in 2007 found that found that 20% of consumers switch financial institutions over fees while only 4% do so out of concern their institution is not protecting their confidential data. This runs

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