HUNTSVILLE, Ala. — Redstone Federal Credit Union is taking branching to the next level with a facility that helps consumers imagine the possibilities of membership.
"We realized that we put all this money into building beautiful branches that just provided service, they weren't being used as revenue generators," said Assistant Vice President of Communications Joyce Dye. "We started thinking about how the branches can support the bottom line and took a hard look at how to create a service environment that would also
generate revenue and be a marketing machine for the credit union."
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