LATHAM, N.Y. — Relying on a new branding message to emphasize membership eligibility and a grassroots focus, the New York State Credit Union League said last week it is launching an aggressive and broad-based media campaign Oct. 1 under the slogan, "Credit Unions, Open to You, True To You."
The blitz coinciding with International Credit Union Week and using network and cable TV, plus radio, billboards and the Internet represents a departure from past campaigns targeted mainly at legislators in Albany, said league officials.
The three-week campaign with CU links to an "interactive" consumer Web site, www.credit-unionsFORYOU.com, is aimed at educating both current members and the general public about the CU service role emphasizing "almost any New Yorker can join" a CU. That message is designed to dispel prevalent myths on membership eligibility, said league officials.
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