HAUPPAUGE, N.Y. — GrooveCar, Inc. an online/offline automotive resource and buying support service, is driving into the future with a fresh new look.
The revamped logo has been streamlined and uses subtle orange-like saffron and grey colors and a sleek, modern font.
According to GrooveCar President David Jacobson, the move is designed to contemporize a proven icon, especially since the GrooveCar logo found at many automobile dealerships has been likened to the Good Housekeeping seal of approval.
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"Moreover, the new logo's softer colors and sharp styling convey movement, energy and strength," added Jacobson.
The new more distinctive logo will appear everywhere from letterhead, signage and trade show exhibits, to advertising and showroom decals.
"We felt it was time for a change," said Jacobson. "Our original logo served us quite well, but as we added depth and breadth of service and product, we felt a greater need to underscore that we help lease, finance and provide online support for largely credit union buyers of anything vehicular."
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