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Ten million bucks invested in a sophisticated customer relationship management system and what do you get?

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COLUMBIA, S.C. — Ten million bucks invested in a sophisticated customer relationship management system and what do you get?

“No real value at this credit union,” recalls Steve Williams of Cornerstone Advisors in Scottsdale, Ariz. “They never got it completely installed, never got all the tools built out and not all the employees who should were ever able to use it.”

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