TAMPA, Fla. — There's a new brand ahead for MacDill Federal Credit Union.

Effective Sept. 4, the $1.9 billion credit union will be known as Grow Financial Federal Credit Union.

The new name and brand identity reflects a fresh approach of providing financial services customized to lifestyle changes, the CU said. The new logo, featuring a leaf-stem growing from a lower-case letter g, and new corporate colors of green and gray, represent the goals of personal and financial growth the credit union strives to achieve in the lives of its members.

The credit union tapped St. Louis, Missouri-based design/build firm NewGround's brand consultancy partner, Adrenaline, Inc., of Atlanta to spearhead the redefinition effort. The creative team developed the new name, logo and colors, and all print marketing materials to support the member communication campaign.

A teaser campaign has been launched to begin introducing the new brand identity, and over the Labor Day holiday weekend, all 18 MacDill FCU branches will be converted to the new look in time for the formal launch.