WASHINGTON — As part of CUNA's increasing efforts to grab the attention of members of Congress and their staffers on credit unions' good deeds and their need for CURIA, CUNA brought a banker up to Capitol Hill.
Sounds counterintuitive? Well, the presentation was made tongue-in-cheek in the waning hours prior to the month-long August recess.
CUNA hired an actor–Wes Johnson, but for these purposes he was simply known as "The Banker"–who greeted commuters as they exited the Capitol South metro station during the morning rush hour. He stood before a "big bank" background and shouted, "Up with profit, down with people," and asked, "May I nickel and dime you today?" Large bills were dripping out of every pocket and he fanned himself with stacks of cash in the sticky Washington, D.C. heat July 31.
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The banker would ask passersby if they needed a loan. If someone replied yes, then he told him or her they could not get one from him if they actually needed a loan–he did not serve the "Little Guy." He turned down his own mother for a loan. He told commuters "give me five" and when they slapped his hand, he said no, five dollars because he represented the banks.
A few paces up the street toward the Capitol, credit union supporters were handing out lollipops to go with their "Don't Get Suckered" t-shirts and the Little Guy. Some video from the event is available on YouTube at http://www.youtube.com/watch?v=gar27Msy2nA and CUNA has promised more to come.
All last week, CUNA was also e-mail blasting banker/Little Guy cartoons via e-mail to legislators' offices.
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