WINSTON-SALEM, N.C. — Determined to make wider use of blogs and Internet advertising, the $200 million Members Credit Union took out ads this week on three local Web sites to expand its three year old "Football Pick 'em" game promotion.
The low-cost, quirky ads are aimed at building membership and are accompanied by homegrown videos showing the members as staff on its own Web site as part of a branding campaign to stress "the human side" of CU operations.
The videos and the entire game promotion, now open for the first time to the public, was drawing wide praise in North Carolina this week as "new and innovative examples" of viral advertising.
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