EVANSVILLE, Ind. — A group of Evansville area credit unions are getting an early start on planning for International Credit Union Day Oct. 18 with a co-op ad campaign and a media blitz highlighting a $50,000 fundraiser to build a home for Habitat for Humanity.
Construction of the home in a former mobile home park devastated by a killer November 2005 tornado remains the cornerstone of the campaign that got its first mention last April at a press briefing during which the eight CUs unveiled plans for the fundraiser.
The ICU timetable, spelled out by the CUs operating under the banner of the Southwest Chapter, calls for an official groundbreaking for the home on Oct. 18 accompanied by proposed radio ads "teaching listeners the value of credit union membership and the difference between CUs and banks."
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
