EVANSVILLE, Ind. — A group of Evansville area credit unions are getting an early start on planning for International Credit Union Day Oct. 18 with a co-op ad campaign and a media blitz highlighting a $50,000 fundraiser to build a home for Habitat for Humanity.
Construction of the home in a former mobile home park devastated by a killer November 2005 tornado remains the cornerstone of the campaign that got its first mention last April at a press briefing during which the eight CUs unveiled plans for the fundraiser.
The ICU timetable, spelled out by the CUs operating under the banner of the Southwest Chapter, calls for an official groundbreaking for the home on Oct. 18 accompanied by proposed radio ads "teaching listeners the value of credit union membership and the difference between CUs and banks."
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"We thought the timing on International Credit Union Day gave us a great opportunity to describe our efforts to help Habit recipients," said Tracie Young, business development manager at Diamond Valley Federal Credit Union. Other CUs in the group include: Centurion FCU, Dynamic Healthcare FCU, Evansville Teachers FCU, Heritage FCU, Sterling United FCU and Toyota FCU.
Officials said the Evansville chapter of Habitat is one of the strongest in the U.S. and the national organization is well known most recently for its work in finding shelter for Katrina victims.
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