Thank you for sharing!

Your article was successfully shared with the contacts you provided.

IOWA CITY, Iowa — Though the $575 million University of Iowa Community Credit Union will know better next time how to conduct a name change, management can only look back now on “Optiva” as a $100,000 gaffe.

Indeed, that’s how much the Iowa City CU spent on the aborted marketing venture last February on everything from signage and T-shirts to design fees and TV ads.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.